ADVERTISE
KLWeekly.com - ADVERTISETo advertise, please contact sales@klweekly.com
UPDATED: JULY 7th, 2007
THE STATISTICS
PUBLICATION : KLWEEKLY
FRQUENCY : Weekly Online Lifestyle Magazine
REGISTERED MEMBERS : 125,000 members (online) & client database
HITS/VISITS : 970,000* unique visitors per month
TIME SPENT ON SITE : an average of 13 minutes per user
AUDIENCE PROFILE
* 60% women, 40% men
* 18-38 years old
* A monthly income of approximately RM1,500.00 per month
* Avid online internet surfers demanding high quality lifestyle content
* High rate of media consumption - Internet, magazines, film, music, books, games, clothing, gadgets etc
* Weekly E-Flyer to 125,000 online members & client database
* High level of audience retention with average visits to the site lasting approximately 17 minutes (or more) with repeat hits/viewing throughout the week.
Note: The statistics above were gathered during KLWEEKLY’s first year of operation, from March 1, 2006 to March 31, 2007 and through a survey conducted among our registered members. (*Approximate count)
WHY ADVERTISE?
With its cutting-edge delivery via the internet (and through daily updates), our editorial content reaches the target audience directly and faster than any other media. It allows advertisers to showcase their products (and services) directly to the target market, with the ability to gauge the audiences response and feedback in real-time.
With access to the best professionals in the industry – from writers and photographers, to product specialists and stylists, KLWEEKLY delivers exclusive in-depth features and articles with high-impact images that attract hundreds of thousands each week. Our readers are trendsetters; they are hip, affluent, and above all influential - all looking to us for the “perfect” weekend.
ADVERTISING POSITIONS
OTHERS
VIDEO & AUDIO WEBCAST
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Sponsored logo
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Full commercial
*ALL ADVERTISING RATES AVAILABLE UPON REQUEST.
All ads are based on weekly cycle with an average of 200,000 impressions per week, or 800,000 impressions per month. This excludes special issues and seasonal promotions. Ad rates inclusive of 15% agency commission.
AD SPECIFICATIONS
LEADERBOARD (HORIZONTAL)
Pixel Size: 728 wide, 90 high
Resolution: 72 dpi
File Format: .gif, .jpg or flash
File Size: max of 100k byte
SKYSCRAPPER (VERTICAL 1)
Pixel Size: 600 wide, 120 high
Resolution: 72 dpi
File Format: .gif, .jpg or flash
File Size: max of 75k byte
SKYSCRAPPER (VERTICAL 2)
Pixel Size: 600 wide, 120 high
Resolution: 72 dpi
File Format: .gif, .jpg or flash
File Size: max of 75k byte
MINI SKYSCRAPPER (VERTICAL 3)
Pixel Size: 400 wide, 120 high
Resolution: 72 dpi
File Format: .gif, .jpg or flash
File Size: max of 50k byte
ISLAND AD
Pixel Size: 300 wide, 300 high
Resolution: 72 dpi
File Format: .gif, .jpg or flash
Max File Size: max of 75k byte
PANEL AD
Pixel Size: 350 wide, 200 high
Resolution: 72 dpi
File Format: .gif, .jpg or flash
Max File Size: max of 75k byte
SPONSORED LOGO (REVIEWS)
Pixel Size: 60 wide, 60 high
Resolution: 72 dpi
File Format: .gif or .jpg
Max File Size: max of 25k byte
SPONSORED LOGO (VIDEO)
Pixel Size: 60 wide, 60 high
Resolution: 72 dpi
File Format: .gif or .jpg
Max File Size: max of 25k byte
iBUSTER
*Applicable for all ads
(floater, drop down, expander, video & audio)
Pixel Size: tbd (varies)
Resolution: 72 dpi
File Format: HTML, Flash, PointRoll, Pop-ups, Pop-Unders
Max File Size: tbd
*All Rich Media submissions must first be evaluated by the KLWEEKLY Design department to test for compatibility.
ADVERTISING INFORMATION
KLWEEKLY.COM offers a variety of highly targeted advertising categories that can be custom tailored to fit a particular client’s products or services. Some of the following advertising and sponsorship opportunities are currently available on KLWEEKLY.COM , including:
Run of Site: Banner advertisements rotated in a queue throughout the KLWEEKLY.COM site. Banner opportunities are available on the entire site as well as the individual sections and the upcoming Message Boards / Forums section.
Section Sponsorships: Now advertisers can sponsor various KLWEEKLY.COM content sections including Movies, Music, Television, Books, Arts, The Buzz, Technology, Style, Food and Travel.
Special Issue & Event Sponsorships: Sponsorships for special issues such as Luxury, Fashion, Technology, Music and Movies are available annually. Please enquire with a sales representative for more info regarding this area of advertising & sponsorship.
Customized Sponsorships: Specific areas can be created for unique “Edvertising” opportunities on the site! Sponsorships where the KLWEEKLY.COM team integrates your advertising multimedia content, games and contests into the editorial of the site creating a seamless blend of content and a targeted commercial message. KLWEEKLY.COM can also create a special area branded with the name of your product or service and help drive traffic to that area as well as your site.
Email Blast / E-NEwsletters: KLWEEKLY currently sends out a weekly E-Flyer to our registered online members, giving them an exclusive preview of the coming week’s content. With registered number of 125,000 members (and growing!) the client’s ad (and link) can appear within the newsletter and drive traffic to your website or a custom designed space within KLWEEKLY.COM.
DESIGN SERVICES
KLWEEKLY.COM has access to some of the best production facilities and talent in Kuala Lumpur, Our team can custom create visually appealing promotional ads and animated shorts, flashes; as well as stream, host and promote the content online. Customized programs can be tailor fit to your brand, image and product requirements. Please contact us for a complimentary consultation.
For more information advertising, please contact sales@klweekly.com
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